Georg II. Schneider (1846-1890)
The businessman and brewer

Joint owner of the G. Schneider & Sohn brewery, foundation member of the Bavarian Brewers Association in January 1880, he died in 1890 along with his father.

Georg III. Schneider (1870-1905)
The building sponsor

took over the G. Schneider & Sohn brewery at the age of 20 following the death of his father and grandfather, decided on renovating the brewery in 1901, purchased the adjoining property at Tal 9 and united it with the tavern in 1904. In 1892 he submitted the crossed wheat ears trademark for trademark protection at the Munich Patent Office. This is the first ever registered trademark for wheat beer. He died already in 1905.

Mathilde Schneider (1877-1973)
The business woman

took over the brewery following the early death of her husband Georg III. Schneider, runs the business together with a general manager, brings to market in 1907 the first strong wheat beer. She died at the biblical age of 96 years.

Georg IV. Schneider (1900-1991)
The engineer

purchases the former Schramm brewery on Thalkirchner Straße in Munich in 1926 and the wheat beer brewhouse in Kelheim and the wheat beer brewhouse in Straubing in 1927, has to accept the destruction at the Thalkirchner Straße and Tal sites in 1944. He died in 1991.

Georg V. Schneider (*1928)
The brewery engineer with a doctorate degree

takes over the management of the privately-owned G. Schneider & Sohn wheat beer brewery in 1957, continuously extends the Kelheim brewery in accordance with the motto "He who doesn't build will soon brew no more". The complete renovation of the brewery was concluded in 1998. The fundamental values behind this remodelling were always the traditions that have been cultivated over the centuries.

Georg VI. Schneider (*1965)
The businessman and brewer

has been working in the brewery since 1982 and will run the family business in future.

Georg VII. Schneider (*1995)
The little wheat prince

"Schneider Weisse" were the first words he spoke.